Golf Trends 2023

As an ardent golf lover, I can’t help but notice the dynamic shifts happening in the golf world. 2023 has ushered in a slew of new trends that have completely altered the way we perceive and play the game. Here’s a review of the Golf Trends 2023 and of what’s hot in the golf industry right now.

The Rise of Technological Innovations in Golf

GPS and Smart Devices

Technology has found its way onto the golf course, and it’s here to stay. GPS and smart devices, for instance, have become an integral part of the game. They provide accurate measurements, aid in course navigation, and even offer swing analytics. These high-tech devices are not just a fad; they’re revolutionizing the way we play and understand golf.

AI and Golfing Bots

Artificial Intelligence (AI) is making waves in the golf industry. Golfing bots are now capable of predicting ball trajectory, providing personalized training, and even suggesting optimal strategies. It’s like having a personal golf coach in your pocket!

Virtual Reality and Golf

Virtual Reality (VR) is not just for gamers anymore; it’s made its way onto the green. VR offers a unique way to practice and perfect your swing in a controlled environment. It’s the future of golf training.

Environmental Awareness in Golf

Sustainable Golf Courses

In 2023, golf is going green. Eco-consciousness has led to the rise of sustainable golf courses that use water and energy efficiently, promote local biodiversity, and minimize chemical use. It’s about preserving the beauty of the game and the planet.

Eco-friendly Golf Equipment

There is an increasing trend towards using eco-friendly equipment, including biodegradable golf balls and sustainably-sourced golf clubs. Golfers are realizing that they can enjoy the game while also reducing their environmental impact.

Changes in Golf Fashion

Athleisure in Golf

Golf fashion is evolving with the times. The traditional polo shirt and khakis are making way for athleisure wear. Golfers are opting for stylish yet comfortable clothing that reflects their personal style.

Personalized Golf Apparel

Personalized golf apparel is also on the rise. More golfers are choosing custom-fit golf shoes, gloves, and hats for comfort and to express their individuality.

Rising Public Interest

  • This year, numerous long-standing golfing facilities will be keen to meet the heightened demand for golf services. A recent survey revealed that 43% of the golf course managers who responded believe that men aged between 19 and 39 constitute a demographic group prompting increased demand.
  • Moreover, over a fifth of golfing facilities also foresee a surge in interest among men aged over 40 in golfing activities this year.
  • The golf industry has a variety of ways to manage this. Potential strategies could include the introduction of more training and educational programs. Furthermore, creating additional 9-hole courses and practice facilities could be beneficial in supporting new players.

New Generation of Golfers

There’s a new generation of golfers on the rise. The sport is no longer an exclusive pastime for the older crowd. Younger players are bringing fresh energy and perspectives, making the game more exciting and inclusive than ever.

The Emergence of Young Golfers

In a surprise to the golfing world, which has traditionally appealed to middle-aged and older demographics, millennials now make up approximately one-third of all golfers in the U.S. Notable younger golfers like Rory Mcllroy are challenging the stereotype of golf as a sport predominantly for older generations.

In 2019, over 14 million millennials expressed their intention to play golf in the following year. However, this significant shift will have implications on various facets of golf, including trends in dining and the incorporation of technology into the game. This article will further discuss how millennials and Generation Z are influencing the food and beverage options at local courses and leading the charge in embracing technology to enhance the golfing experience.

The younger population’s increased presence has influenced the menus of local clubs, guiding them towards healthier alternatives. In combination with the fact that the older population has also grown more health-conscious, clubs can expect higher demand for healthier options.

The Emergence of Women Golfers

Another noteworthy demographic shift is the increasing interest in golf from women. In 2019, women were about a quarter of all golfers, and surveys found that their presence in the essential beginners and juniors segments of golfers has also grown. They are especially interested in off-course golf experiences, including golfing ranges, comprising up to 40% of all off-course golfers.This bodes well for the future of golf and the vision to become a more inclusive sport enjoyed by all. It will also provide more business opportunities as chances to appeal to the female demographics in golfing equipment and fashion can be expected to increase in 2023.

Diversity in Golf

Golf is becoming increasingly diverse. Women, people of color, and the LGBTQ+ community are being welcomed into the sport, breaking traditional stereotypes and enriching the golfing community.

Golf Tourism

Top Golf Destinations in 2023

As travel restrictions ease, golf tourism is booming. Iconic destinations like Scotland, Ireland, and the U.S. continue to be favorites among golf enthusiasts. These places offer a combination of challenging courses and stunning landscapes that provide a unique golfing experience.

Emerging Golf Locations

Don’t overlook the underdogs. Countries like Vietnam, New Zealand, and Portugal are emerging as exciting new golf destinations. These locations offer beautifully designed courses and an opportunity to immerse oneself in the local culture.

Finding Financing in Golf

Securing Funding.

Financing new golf courses and facilities has been a persistent challenge for industry advocates. However, the current robust demand for golf services is benefiting entrepreneurs. As Attorney Frank Jermusek pointed out in his blog posts, there are five main sources of funding for this sector: traditional financing, investments from life insurance firms, commercial mortgage-backed security loans, private equity financing, and loans from the Small Business Administration. A significant hurdle faced by founders of golf courses seeking financing is the universal startup challenge: convincing lenders that their venture represents a tolerable risk level.

The American Society of Golf Course Architects

This society provides some valuable advice in this regard. Firstly, they advise that proposals should be professionally presented. A comprehensive Master Plan should be documented, which should include a focus on site selection, operations, management, permits, zoning approvals, and the financial forecasts of the developer. Finally, they encourage promoters to commission a trusted third party to perform (and thoroughly record) feasibility studies.


So there you have it, the golf trends 2023. From technological advancements to eco-conscious practices, fashion changes, a new generation of golfers, and exciting golf destinations, the game is evolving in exciting ways. As golf enthusiasts, let’s embrace these changes and look forward to a more inclusive, innovative, and eco-friendly future of golf.


Q. What are the key golf trends in 2023?
A. The key golf trends in 2023 include the rise of technological innovations, environmental awareness, changes in golf fashion, a new generation of golfers, and the growth of golf tourism.

Q. How is technology changing golf?
A. Technology is transforming golf in various ways. GPS and smart devices offer enhanced analytics and course navigation. AI golfing bots can provide personalized training and strategy suggestions. Additionally, Virtual Reality is offering a unique way to practice and perfect your swing.

Q. How is golf becoming more eco-friendly?
Golf is becoming more eco-friendly through sustainable golf courses and eco-friendly golf equipment. These courses focus on water and energy efficiency, promoting biodiversity, and minimizing chemical use. Eco-friendly golf equipment includes biodegradable golf balls and sustainably-sourced golf clubs.

Q.  What changes are happening in golf fashion?
A. Golf fashion is moving towards athleisure wear and personalized golf apparel. Golfers are opting for stylish, comfortable clothing and custom-fit accessories that reflect their individual style.

Q. What are the top golf destinations in 2023?
A. The top golf destinations in 2023 continue to be Scotland, Ireland, and the U.S. However, emerging locations like Vietnam, New Zealand, and Portugal are also gaining popularity among golf enthusiasts.

Paul Le Kerr

Paul Le Kerr

Welcome to my new website! My initial plan is to keep golfers informed, whether they are a beginner or a seasoned golfer, of current topics, golf equipment and accessories, apparel, general golf information and news. To be honest I was late to the golf party! In my Flog (my blog: for the love of golf) I will be informing you of some of my own experiences and difficulties faced and still face in the world of golf.

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